Talking about shoes, I found an interesting campaign from Nike in China following the summer Olympic fever. Regular passer-bys receiving Bluetooth signals from Nike closest billboards, and then they will receive messages to run to the closest Nike store where the second Bluetooth signal will record their time. Everyday during the length of Nike Zoom campaign, the store gave away a different pair of running shoes for the fastest person. Apart from the annoying message (if you don’t feel like running) and the creepy Big Brother-ish feeling, I like the idea of technological approach. I even hope that they will try to run the campaign outside China.