Competing for attention

I read somewhere that if you live in big city like London, once you wake up, you will be bombarded with 2-3 products every 1 minute of your waking life. People is constantly being bombarded with advertisements that they are desensitized and accustomed into having small attention time span. So what to do if you are one of the companies trying to compete for their attentions? Some of them are going to such length that you (innocent passerby) can no longer ignore them. Pantene is demonstrating that their shampoo can help to make your hair as strong as Rapunzel's. Strong enough to hoist your very own prince charming! Friskies' tryvertising is not aimed to human but it is good enough to gain attentions.