Disturbing social message

There are more and more ads out there which are pretty disturbing on its nature. I suppose by shocking people, they hope that the message comes across stronger leaves bigger impressions. Problem is, there are some which are so disturbing that it is no longer about the message. However there is one anti-smoking campaign that I like. The idea is simple, they installed a lung x-ray on a cigarette bin and you can see all of the discarded buds inside. I am not a smoker but even that leaves a bitter taste on my mouth.