Barack Obama is no stranger when it comes to utilising the power of web 2.0. He managed to outdo Hillary Clinton’s gargantuan money machine by employing grass-root strategy through social network sites like Facebook. But this takes the political marketing strategy to a new level. Why? Two words: engagement and personalisation. Won’t you be awed to receive SMS/email from your presidential candidate? It will also definitely differentiate him from other candidate and just imagine the buzz surrounding this move. In addition to that, now he has a good database of his supporters that he can easily use to activate them. Is this manoeuvre going to be the new benchmark in political engagement? Lets wait and see.
Monday, August 25, 2008
Political engagement
This blog is not about politic affairs, but with the world tuning into the American presidential election, I can’t help but follow the progress. After the not-so subtle jibe from Paris Hilton’s video, the latest development of the campaign turned to the announcement of the candidates’ VP nomination. What is so interesting? Well, instead of doing it in the conventional way, Mr. Barack Obama decided to inform his supporters via email and SMS. Ahead from the journalists and from the man himself!Barack Obama is no stranger when it comes to utilising the power of web 2.0. He managed to outdo Hillary Clinton’s gargantuan money machine by employing grass-root strategy through social network sites like Facebook. But this takes the political marketing strategy to a new level. Why? Two words: engagement and personalisation. Won’t you be awed to receive SMS/email from your presidential candidate? It will also definitely differentiate him from other candidate and just imagine the buzz surrounding this move. In addition to that, now he has a good database of his supporters that he can easily use to activate them. Is this manoeuvre going to be the new benchmark in political engagement? Lets wait and see.
Barack Obama is no stranger when it comes to utilising the power of web 2.0. He managed to outdo Hillary Clinton’s gargantuan money machine by employing grass-root strategy through social network sites like Facebook. But this takes the political marketing strategy to a new level. Why? Two words: engagement and personalisation. Won’t you be awed to receive SMS/email from your presidential candidate? It will also definitely differentiate him from other candidate and just imagine the buzz surrounding this move. In addition to that, now he has a good database of his supporters that he can easily use to activate them. Is this manoeuvre going to be the new benchmark in political engagement? Lets wait and see.
Friday, August 22, 2008
Geschmackslabor
Hey Folks, I am back and kicking once again after such a long hiatus. After a couple months of tight workloads, today surprisingly I am in the downtime. I should really savour the time and use it for loads of other commitments that I have been postponing. First are this precious blog and then my self-enrichment film editing workshop. On the latter one, hopefully I can at least master the basic skills and use it soon ;-)
Anyway, I just want to share a good example of trysumer and customisation business combo. Geschmackslabor, Flavour Lab in German, is a new restaurant in Bremerhaven that offers a new experience for the diners by allowing them customise and experiment with their food. Dishes are served ready-to-eat, but guests can then add different seasonings to their orders with the available 20 different flavours infused olive oil (ranging from pepper, pineapple, Arabica coffee, to bergamot).
Fresh breads are also offered abundantly so guests can test the olive oil before making the final decision. The menu in Geschmackslabor offers suggestions for the seasoning combination, but in the end the guests are encouraged to mix and play so they can find their very own perfect combination. I don’t know about the yumminess rating itself but this innovative approach hits the bull’s eye when it comes to catering the modern customers’ constant craving of personalisation. And it looks fun!
Anyway, I just want to share a good example of trysumer and customisation business combo. Geschmackslabor, Flavour Lab in German, is a new restaurant in Bremerhaven that offers a new experience for the diners by allowing them customise and experiment with their food. Dishes are served ready-to-eat, but guests can then add different seasonings to their orders with the available 20 different flavours infused olive oil (ranging from pepper, pineapple, Arabica coffee, to bergamot).Fresh breads are also offered abundantly so guests can test the olive oil before making the final decision. The menu in Geschmackslabor offers suggestions for the seasoning combination, but in the end the guests are encouraged to mix and play so they can find their very own perfect combination. I don’t know about the yumminess rating itself but this innovative approach hits the bull’s eye when it comes to catering the modern customers’ constant craving of personalisation. And it looks fun!
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