Friday, August 22, 2008

Geschmackslabor

Hey Folks, I am back and kicking once again after such a long hiatus. After a couple months of tight workloads, today surprisingly I am in the downtime. I should really savour the time and use it for loads of other commitments that I have been postponing. First are this precious blog and then my self-enrichment film editing workshop. On the latter one, hopefully I can at least master the basic skills and use it soon ;-)
Anyway, I just want to share a good example of trysumer and customisation business combo. Geschmackslabor, Flavour Lab in German, is a new restaurant in Bremerhaven that offers a new experience for the diners by allowing them customise and experiment with their food. Dishes are served ready-to-eat, but guests can then add different seasonings to their orders with the available 20 different flavours infused olive oil (ranging from pepper, pineapple, Arabica coffee, to bergamot).

Fresh breads are also offered abundantly so guests can test the olive oil before making the final decision. The menu in Geschmackslabor offers suggestions for the seasoning combination, but in the end the guests are encouraged to mix and play so they can find their very own perfect combination. I don’t know about the yumminess rating itself but this innovative approach hits the bull’s eye when it comes to catering the modern customers’ constant craving of personalisation. And it looks fun!

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