Sexy Subaru: Japanese SUVS Just Got a Little Sexier

Sex sells. Everyone knows it. However on this climate, companies have to tread carefully in this line so they do not appear to be misogynist and alienated certain segment of their customers. Cars are especially tricky because in their long standing history, they have always been targeted towards male population. Remember Paris' commercial for Carl's Jr. Burger? It was so 'hot' that it was banned from television. Well replace Paris with a group of Sumo wrestlers and this is what you get ....

PS: They are also running a micro site for this campaign. There you can join the competition to snap your sumo wrestler in his sexiest pose. Here is mine ;-)