Thursday, May 22, 2008

Nutri Grain: bring back the office tea trolley

Kellog's Nutri-Grain has just launched an online campaign to bring back the office tea trolley in UK. It seems that it is a much missed tradition and the campaign has a dedicated micro site that urges visitors to create a workplace petition, check out the video, in addition to the opportunity of winning a tea trolley for the office and a weekend break for two. So far there has been 235 visitors who signed up and the movement seems to be growing. Obviously Kellogs would suggest that you to take your tea with Nutri-Grain: a clever way of promoting their products while pushing for the revival of a familiar activity to the society.


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