Flip it

Girls are girls right? Just sell the products to them like the way we sell it to the rest of the population. Make it cute and adorable. It is that easy. 3lying begs to differ. They believe that the marketing community is not giving what the young female customers want. To support their argument, the New York based all girls agency, took upon Project Flip. Project Flip is a voluntary project for girls between 15-23 years where they were asked to ‘flip’ ads if they consider the ads to be irrelevant and explain why they think that the ads are not reaching the targeted audience, them.