Tuesday, March 18, 2008

The Coke Zero Game –Football as It Should Be-

The commoditization of Internet connection to the mass has opened many options for companies to build and strengthen their brands. If you have great website then what else you can do to keep attracting your customers and let them experience your offered product/service/lifestyle? Coca Cola zero answers it with ‘The Coke Zero Game –Football as It Should Be-’. The story starts with you feeling dissapointed because you couldn’t get hold of any football match tickets and to top the bad luck, your television is kaput. Then a trio of beautiful women appears and offers you the opportunity to watch the match from Coke Zero Lounge. All you have to do is to arrive in the lounge before the big match starts by jumping bridges, destroying walls with a dragon ball kick, and kicking-up a fireball.Overall, the game is fun and neatly packaged with great video executions. Aimed to young men, the Coke Zero Game has all of the needed elements: adventure, football, and scantily clad girls.

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