Nike Photo iD

To crank up their Nike iD concept, the footwear company is launching Nike PhotoiD. This new campaign is trying tap the market of digital and mobile generations along with their expectations to be able to customize everything that they own. Nike PhotoiD allows the customer to personalize their favourite sneakers with the real live colours that inspire them. They only have to take a photo with a mobile phone, text it to a special number and Nike will take the 2 dominant colours from the picture to customize a pair high-top sneakers. And voila, your street infused sneakers!
PS: Currently it is only available in several European select countries, so sneaker maniac just be patient and hope that it will come to your country ;-)