Thursday, June 5, 2008

Limited Diesel Jeans for Rosdale Festival

For me summer holiday is synonymous with music festivals and it is almost that time of the year again! With so many choices, ranging from Glastonbury with its long tradition to a new crowdfunded-crowdmanaged festival (more about this in the future post), I am a bit confused when it comes to making any decision! Obviously music festivals are great events for companies to directly or indirectly push their products towards the younger audience. In the past, Wrangler has offered (much needed) free laundry service in Lowland Festival in addition to the opportunity for the festival goers to try on their jeans. This year, it is Diesel who is paying honour towards the fun loving summer festival atmosphere. The Diesel jeans for man and woman are designed especially for Roskilde Festival in Denmark. Emblazoned with Roskilde logo, the jeans are only available in Roskilde shop -along with the promotional jackets and caps that they sell- as well as select Diesel concept store. To make it even more interesting, there are only 1.000 jeans up for sale!

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