Responding towards customer's rising consciousness of being environmentally friendly, more and more companies are changing their ways to be greener. For example today,
Sainsbury announced that they are changing their milk packaging from the un-green plastic bottles to a recyclable plastic pouch. If the customers are willing to change to the new packaging in waste reducing effort then what next? How about the carbon footsteps? Which is better? Weekly shopping with car or daily shopping on foot? Personally I can't be bother to do all of the difficult calculations (FYI: I recycle, use green energy, and travel with public transportation so don't stone me), therefore whenever I spotted any great green business ideas, I will definitely share! This is one good example:
Bikecaffe (UK) and Ole Skram (Denmark) are offering you fresh coffee with zero guilty conscience. First of all, they are using fair trade coffee and they are selling their trades on tricycle which means lesser carbon emission. Is this emerging trend will someday change our coffee drinking habit? I am not sure that we are ready to move from our Starbucks coffee culture yet, but who knows.
Responding towards customer's rising consciousness of being environmentally friendly, more and more companies are changing their ways to be greener. For example today, Sainsbury announced that they are changing their milk packaging from the un-green plastic bottles to a recyclable plastic pouch. If the customers are willing to change to the new packaging in waste reducing effort then what next? How about the carbon footsteps? Which is better? Weekly shopping with car or daily shopping on foot? Personally I can't be bother to do all of the difficult calculations (FYI: I recycle, use green energy, and travel with public transportation so don't stone me), therefore whenever I spotted any great green business ideas, I will definitely share! This is one good example: Bikecaffe (UK) and Ole Skram (Denmark) are offering you fresh coffee with zero guilty conscience. First of all, they are using fair trade coffee and they are selling their trades on tricycle which means lesser carbon emission. Is this emerging trend will someday change our coffee drinking habit? I am not sure that we are ready to move from our Starbucks coffee culture yet, but who knows.
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