Diesel Jeans has been busy lately promoting their brands along with the summer music festival. After the limited edition mud-resistant jeans that they designed for Roskilde Festival in Denmark, I have just been informed that Diesel has offered a free hot showers and clean undies for the festival goers in the Dutch overnight PinkPop Festival. The One Hour Happy Shower were available between 11 am and the noon (including fresh towels and shower gels), Diesel also provided free underwear. Obviously people flocked in and it created a good buzz for the brand.
Tuesday, June 10, 2008
Hot showers and clean undies in a music festival
Diesel Jeans has been busy lately promoting their brands along with the summer music festival. After the limited edition mud-resistant jeans that they designed for Roskilde Festival in Denmark, I have just been informed that Diesel has offered a free hot showers and clean undies for the festival goers in the Dutch overnight PinkPop Festival. The One Hour Happy Shower were available between 11 am and the noon (including fresh towels and shower gels), Diesel also provided free underwear. Obviously people flocked in and it created a good buzz for the brand.
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1 comment:
I went to the Roskilde Festival this year and Diesel was charging 25$ for underwear and the showers were FREEZING COLD. There were foot massages, free internet access, free fruit smoothies, free use of blowdriers and hair products, and they washed your jeans, that's all.
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