Wednesday, April 23, 2008

IKEA Sofhotelv

Inspired by Japanese capsule hotel, recently IKEA offered an opportunity for tired Stockholm shoppers to rest in a Sovhotell. The sleep hotels are available in one of the downtown shopping centres and each guest is given 15 minutes to minutes to snooze, complete with eye masks as well as headphones with relaxing music to help their power naps. When they checked in, guests were asked whether they prefer to sleep on their stomach, side, or back so they can receive recommendations which IKEA's pillows that suit them best.

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