Monday, April 21, 2008

AEG Noise Awareness Campaign


















If you live in London, Berlin, Madrid, Brussels, or Milan, keep an eye on the AEG-Electrolux latest billboard. What is so special about it? Well, it has a built-in decibel meter that will display the measured noise level to passersby 24/7. Interestingly in some cities, local school kids are deliberately screaming and making noise to make the number changes. In another case, there is the nightclub underneath who is taking photos of the sign in the early hours of the morning to show the local council that they are not making too much noise! This is part of AEG-Electrolux’s campaign to promote their “silent” washing machine.

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